Snapchat Lenses

around May 2020, pandemic boredom inspired me to learn a new skill. Through YouTube videos and online Creator Forums, I learned how to use Snap Inc.'s Lens Studio to create custom interactive lenses that users could use and share. Lens Studio allows creators like me to utilize the latest in augmented reality tools to make lenses that inspire and entertain. after posting some lenses, i watched my friends share them to their friends and so on until some of my home creations had millions of views. i found that lenses that let people answer about themselves were especially popular, such as bingo sheets that people can snap a picture of and fill out. as of today, my lenses have over 79 million total views.

with some strategic thinking, these lenses can be used as a powerful marketing tool that consumers actually engage with and are motivated to share with their network.