MOJO Ad 2021 State of the YAYA Report: Welcome Home(Screen)

MOJO Ad is the premier student-staffed, full-service agency at the University of Missouri School of Journalism. “YAYA,” a word coined by MOJO Ad, refers to the youth and young adult market comprised of consumers aged from 18-to-24 years old. the State of the YAYA is a free, annual, in-depth research report on the YAYA market compiled and written by MOJO Ad staff. the report is based on our national survey of more than 700 YAYA consumers.

as the Content Manager for our team, i was able to be a part of all of the steps from initial brainstorming to the creation of our report. i helped to create and organize the storyline that would accompany the data we collected. additionally, i edited the copy and visual materials to ensure that everything was consistent with our theme and adhered to AP Style guidelines. our team had the opportunity to present to exciting audiences including Target and KC Ad Club. read the completed 2021 State of the YAYA report by clicking here.